The concept of additional type (additionalType) product ontology is pretty straightforward – if you feel pigeon-holed by selecting one main schema type for your site, you can add additional types with this feature on our plugin.

All you have to do is find the corresponding service page in Wikipedia.

Example: Dog Groomers

 

https://en.wikipedia.org/wiki/Dog_grooming

Then use the product ontology url format and add the Wikipedia page

http://www.productontology.org/id/

+

Dog_grooming

=

http://www.productontology.org/id/Dog_grooming

 

How the code renders:

<script type=”application/ld+json”>
{
“@context”: “http://schema.org”,
“@type”: “LocalBusiness”,
“additionalType”: “http://www.productontology.org/id/Dog_grooming”,

//Additional Schema Markup (opening hours, location, etc.)
}
</script>