Structured data and schema are becoming more and more important for search engine optimization. The bad news is that this is pretty complicated stuff and even the most seasoned SEO specialists struggle with the proper implementation of structured data and schema. The good news is that we have created the WordPress SEO Structured Data Schema plugin which enables web designers and business owners a super-easy way to add schema for:
We created this plugin after trying dozens of free and premium schema and rich snippet plugins for WordPress. There are some great ones out there for specific kinds of content, but we could not find an easy-to-use, comprehensive JSON-LD plugin that provided features that most business websites need.
So we made our own.
Structured data adds context to your website content by way of using a standardized search engine “vocabulary” at Schema.org. When implemented correctly, structured data increases the chances that search engines like Google will show additional information about your content directly in the search engine results pages (aka SERPs) via “rich snippets”. In other words, if you are searching for a WordPress rich snippet plugin, this may be the one you are looking for….
Rich snippets are the extra information that you often see right in the search results, such as:
In other words, rich snippets are the visible result of structured data that appears in the SERPs.
Absolutely! There is no question that structured data that produces rich snippet “bling” that improves SERP click through rates (CTR). Virtually every search engine expert on the planet will tell you that organic click through rates is a major search engine optimization ranking factor. This, structured data has a very high correlation (ie indirect relationship) with search engine rankings.
Is there a direct effect on SEO? Maybe. Recent communication from Google indicates that structured data may become a direct ranking factor in the near future.
HOWEVER…as with all things on the Internet, it garbage in, garbage out. Just installing this plugin will not do anything for your website unless you use it correctly, and properly and accurately configure the data.
In summary, there are three structured data formats:
Read more about JSON-LD.
This plugin is modelled and will be updated according to Google guidelines that you will find here:
You can validate structured data on any web page here:
Fix: Local business ID error
Add: Default Export/ Import feature work from new version 1.3.15 Add: Person Schema
Fixing some special character issues at auto fill Add WordPress Compatibility for 5.7
Bug fix: Video schema updated.
Add: Special Announcement Schema like COVID news
Fix: WooCommerce currency.
Fix: PHP warning
Fix: Review Schema Add: New Review Schema by individual item Add: FAQ schema Add: Software APP schema Add: Item List
Fix PHP error message
Add: Contact Type under corporate contact. Fixed: JQuery conflict issue Fixed: Available Language selection issue.
Time for post Event Start & End Time Local Business website url http://www add but it removes WWW Product Identifier for e-commerce
Fix: Restaurant fields & add new fields option Fix: Spalling Error Add: AMP support Add: Update Item Schema Fix: Update event Schema Fix: Update QAPage Schema
Added Read Estate Woocommerce price & rating auto update Multiple Schema Sitenavigation Elements TaxiService Show/ hide schema for font end Fix Permalink issue Museum Auto image get with proper re-size Language file added